> ## Documentation Index
> Fetch the complete documentation index at: https://docs.getbuilo.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Business Readiness Center: Track Your Launch Readiness Score

> The Business Readiness Center scores your startup across six dimensions and shows you what to fix before launch. Recommended launch threshold: 75–85%.

Knowing when you're ready to launch is one of the hardest judgment calls a founder makes. Launch too early and you damage trust with your first customers; wait too long and you burn runway testing ideas that only real customers can validate. The Business Readiness Center gives you an objective, structured view of where you actually stand. It evaluates your startup across six critical dimensions—product, market understanding, brand identity, digital presence, marketing preparedness, and legal and financial setup—and calculates an overall readiness score based on what you've built and how complete your outputs are. More importantly, it tells you exactly what gaps exist in each dimension and gives you specific, actionable steps to close them before you go live.

## Your Readiness Score

Your overall Business Readiness score is a composite measure expressed as a percentage, calculated from your completion and quality scores across all six dimensions. It updates automatically whenever you complete a module, refine an output, or add context to your Founder Memory. You can view your current score at any time from your project dashboard.

The score is designed to reflect genuine business preparedness—not just whether you've clicked through modules. An incomplete but thoughtful market analysis contributes more than a rushed, surface-level one. The AI evaluates the depth and coherence of your outputs across dimensions, not just whether boxes are checked.

## The Six Readiness Dimensions

<CardGroup cols={2}>
  <Card title="Product Readiness" icon="box" href="/founder-journey/product-designer">
    Measures how clearly defined and validated your product or service is. This includes your problem statement, solution definition, core features or service scope, and any validation signals you've gathered—interviews, waitlist sign-ups, letters of intent, or early sales. A high score here means you've moved beyond the idea stage to a concrete, testable product.
  </Card>

  <Card title="Market Understanding" icon="chart-pie" href="/founder-journey/market-research">
    Scores the depth of your market intelligence. Covers market size and segmentation, customer profiles, demand validation, and competitive landscape analysis. A strong market understanding score means you know exactly who you're selling to, why they'll buy, and where you fit relative to alternatives—not because you assumed it, but because you researched it.
  </Card>

  <Card title="Brand Identity" icon="palette" href="/founder-journey/brand-creation">
    Evaluates how complete and consistent your brand is. This includes your business name, tagline, tone of voice, visual identity direction, and brand positioning statement. A high brand score means you have a coherent identity that resonates with your target customer and differentiates you in your market—ready to apply consistently across every customer touchpoint.
  </Card>

  <Card title="Digital Presence" icon="globe" href="/founder-journey/website-builder">
    Assesses whether your website and online presence are launch-ready. Covers your homepage copy, value proposition clarity, call-to-action effectiveness, about and contact pages, and basic SEO fundamentals. You don't need a perfect website to launch—but you do need one that communicates your offer clearly and gives visitors a clear next step.
  </Card>

  <Card title="Marketing Preparedness" icon="bullhorn" href="/founder-journey/marketing-strategy">
    Measures how ready you are to acquire customers from day one. This includes your go-to-market strategy, channel selection, launch campaign plan, content assets, and messaging framework. A strong score here means you're not launching and hoping customers find you—you have a specific plan for reaching them and a set of assets ready to execute.
  </Card>

  <Card title="Legal & Financial Setup" icon="file-contract" href="/founder-journey/launch-checklist">
    Tracks whether your legal and financial foundations are in place. Covers business structure and registration, basic contracts or terms of service, invoicing and payment setup, and financial tracking fundamentals. This dimension often gets deprioritized by founders—but gaps here can create serious problems once revenue starts flowing.
  </Card>
</CardGroup>

## How Your Score Is Calculated

Each dimension contributes equally to your overall readiness score. Within each dimension, the score reflects two factors:

**Completion**: How many of the recommended steps and module outputs for that dimension you've finished. Incomplete modules, skipped prompts, and missing assets reduce your score.

**Quality**: How substantive and coherent your outputs are. The AI evaluates whether your market research reflects genuine analysis, whether your brand identity is differentiated and consistent, whether your website copy clearly communicates your value proposition. Thin or generic outputs score lower than specific, well-developed ones.

You can view your detailed score breakdown—including individual scores for completion and quality per dimension—by clicking into any dimension card from the Readiness Center dashboard.

## Improving Your Score

The Readiness Center doesn't just show you your score—it shows you exactly what's holding it back. Each dimension includes a **Gaps and Recommendations** panel that lists specific, prioritized actions you can take to improve your score in that area.

To improve your readiness:

<Steps>
  <Step title="Open the Business Readiness Center">
    Navigate to **Business Readiness** from your project dashboard. Your current score and dimension breakdown are displayed on the main screen.
  </Step>

  <Step title="Identify your lowest-scoring dimensions">
    Sort dimensions by score to see where your biggest gaps are. Focus your improvement efforts on the dimensions furthest from launch-ready rather than polishing areas that are already strong.
  </Step>

  <Step title="Open the dimension's recommendations">
    Click into any dimension card to see specific recommendations. Each recommendation links directly to the module or action needed to address it—you don't need to figure out what to do, just act on the suggestion.
  </Step>

  <Step title="Complete the recommended actions">
    Work through the recommendations in priority order. As you complete each one, your score updates automatically—you can track your progress in real time.
  </Step>

  <Step title="Ask the Founder Coach for help">
    If you're unsure how to approach a specific recommendation, open the Founder Coach and ask. It can help you work through the requirements for any dimension, prioritize between competing gaps, or give you guidance on how to handle areas where you have limited information.
  </Step>
</Steps>

## The 'Ready to Launch' Threshold

<Note>
  You don't need a perfect score to launch—and waiting for 100% is a mistake most successful founders avoid. The recommended launch threshold is **75–85%** across your dimensions. At this level, you have enough foundation in place to learn from real customers without creating a negative first impression. The remaining gaps are almost always better addressed post-launch, when real customer feedback sharpens your direction far more efficiently than pre-launch preparation ever can.
</Note>

What matters more than hitting a specific number is understanding *which* gaps exist. A business with a 75% score that has strong product, market, and digital presence readiness is almost certainly ready to launch—even if the legal and financial dimension is still incomplete. A business with an 80% score that has a weak market understanding score may not be ready, because that gap signals unvalidated assumptions that real customers will expose quickly.

Use the Readiness Center as a structured checklist and a thinking tool, not as a gatekeeping mechanism. The goal is informed, confident action—not perfection.
