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Launching a business involves dozens of moving parts across legal, financial, technical, and marketing domains—and it’s surprisingly easy to go live missing something important. GetBuilo’s Launch Checklist pulls together every task you need to complete before (and on) launch day, automatically populating items based on your Founder Journey progress. As you work through the Founder Journey stages, completed items check themselves off. Everything else surfaces as a clear, prioritized action list so you always know exactly what’s left to do.

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How the Launch Checklist Works

When you open the Launch Checklist for the first time, GetBuilo scans your Founder Journey completion status and pre-fills the checklist with all relevant tasks for your business type. Tasks you’ve already completed—like saving your customer personas or publishing your website—are automatically marked done. New tasks, flagged items, and optional enhancements appear in their respective categories with clear descriptions and, where applicable, direct links to the relevant tool or module inside GetBuilo. Your Business Readiness Score appears at the top of the checklist as a percentage. It updates in real time as you check off items, giving you an at-a-glance measure of how prepared you are to go live. The score weights tasks by importance—completing your legal setup and publishing your website moves the needle more than adding social media links—so a score of 80% or higher typically means you’re ready to launch.

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Checklist Categories

Your product and website are the core experience every customer encounters. Nothing in this category should be left incomplete before launch. Key items include:
  • Complete all Founder Journey stages and review AI-generated outputs for accuracy
  • Publish your website via the GetBuilo Website Builder
  • Connect your custom domain and verify DNS propagation
  • Test every link, button, and form on your site across desktop and mobile
  • Verify your checkout or sign-up flow end to end—place a real test order or create a test account
  • Configure your payment processor (Stripe, PayPal, etc.) and confirm payouts are enabled
  • Set up a professional business email address (e.g., hello@yourdomain.com) and link it to your contact form
  • Add your Privacy Policy and Terms of Service links to your website footer
  • Upload real product images or screenshots to replace any placeholders in the Website Builder
  • Write and add real customer testimonials (or secure two to three beta users willing to provide quotes before launch)
Your marketing infrastructure needs to be in place before launch so you can start capturing leads and measuring results from day one. Key items include:
  • Review and finalize your Marketing Strategy in GetBuilo
  • Create social media profiles on your one or two priority platforms and complete all profile fields
  • Set up your email marketing platform (Mailchimp, ConvertKit, Beehiiv, etc.) and import GetBuilo’s generated email sequences
  • Create your email sign-up form or landing page and test that subscribers flow correctly into your list
  • Install Google Analytics 4 (or an alternative like Plausible or Fathom) on your website
  • Set up Google Search Console and submit your sitemap
  • Create your first three to five pieces of content (blog posts, social posts, or a lead magnet) using the AI Prompt Engine
  • Write and schedule your launch announcement for email and social media
  • Identify five to ten people or communities where you’ll share your launch (relevant subreddits, Facebook groups, Slack communities, Product Hunt, etc.)
Clean financial systems from the start save you enormous headaches at tax time and give you the data you need to make smart growth decisions. Key items include:
  • Open a business checking account separate from personal finances
  • Set up accounting software (Wave is free for early-stage; QuickBooks or Xero for more complexity)
  • Define your pricing and confirm it’s live on your website
  • Configure your payment processor and run a test transaction
  • Set up your invoicing template if you’re billing customers manually
  • Establish your financial targets: monthly revenue goal, break-even point, and 90-day CAC budget
  • Set up a simple expense tracking system for all business-related purchases
  • Consult an accountant (at least a one-hour call) to confirm your entity structure and tax approach are appropriate for your situation
Launch day is about execution and momentum. Have these tasks queued up and ready to go so you can move quickly once the clock starts. Key items include:
  • Send your launch announcement email to your waitlist or existing contacts
  • Publish your launch post on all active social media profiles
  • Submit to Product Hunt (if applicable) and line up upvotes from your network in advance
  • Post in relevant communities (subreddits, Slack groups, Facebook groups) with a genuine, non-spammy introduction
  • Message your personal network individually (not a mass blast)—a personal note converts far better than a broadcast
  • Monitor your website analytics in real time on launch day—track visitors, sign-ups, and any drop-off points in your funnel
  • Have a customer support plan ready—know how you’ll respond to questions, issues, or complaints that arrive in the first 24 hours
  • Capture and document early feedback from the first people who sign up, buy, or reach out with questions

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Marking Items Complete

Click the checkbox next to any item to mark it done. Your Business Readiness Score updates immediately. If you’ve completed a task outside of GetBuilo—like registering your business with the state—simply check it off manually. GetBuilo doesn’t require you to prove completion; it trusts you to self-report accurately. For any item that links to a GetBuilo module (like Website Builder or Marketing Strategy), clicking the task opens that module directly so you can complete the work without losing your place in the checklist.

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Adding Custom Checklist Items

Your business may have launch requirements that aren’t covered by GetBuilo’s default list. To add a custom item, click + Add Item at the bottom of any category, type your task description, and optionally assign it a due date. Custom items count toward your Business Readiness Score and appear alongside the default tasks in your checklist view.

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Sharing the Checklist with Co-Founders or Advisors

If you’re working with a co-founder, an advisor, or a fractional team member, you can share your Launch Checklist directly. Click Share in the top-right corner to generate a shareable link. Recipients can view your checklist and readiness score in a read-only view, or you can grant edit access so collaborators can check off items they’ve completed. This keeps your whole team aligned on pre-launch status without requiring a separate project management tool.
Don’t wait until your Business Readiness Score hits 100% to launch. Most of what keeps the score below 100% after the critical items are done is optional polish—a third testimonial, a more refined FAQ, a second blog post. Aim to get your score to 80%, launch publicly, and use real customer feedback to decide what to build and improve next. Shipping beats perfecting.